Music goes far beyond the play and pause buttons. Emerging as an underground movement in the 1970s, numerous subgenres, such as hip-hop, have blossomed into diverse art forms and mediums.
Consider Run-D.M.C, the iconic pioneers who inspired us. They were revolutionary figures in the 1970s, as they played a pivotal role in transforming hip-hop fashion with their street-inspired aesthetics.
From language and rhythm to art, technology, and politics, the impact of underground movements on pop culture has been—and continues to be—tremendous. These cultures show the spirit of protest.
These subcultures carved out spaces for their alternative cultures. The creation of alternative cultural spaces—safe havens, sanctuaries, and micro-cultures—has proven to be a meaningful endeavor. Such spaces can ultimately become a part of a new reality.
The contribution of these subcultures is invaluable, as what was once an alternative culture may now become the future’s reality. In homage to their spirits, we provide the space for them to choose the path they wish to walk.
The outcome is PHAWAKA, an objet d’art, a symbol of status, or an integral part of the daily uniform for Gentlemen who share Vherkudara’s convictions.