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Optical Lens
Music goes far beyond the play and pause buttons. Emerging as an underground movement in the 1970s, numerous subgenres, such as hip-hop, have blossomed into diverse art forms and mediums.
Consider Run-D.M.C, the iconic pioneers who inspired us. They were revolutionary figures in the 1970s, as they played a pivotal role in transforming hip-hop fashion with their street-inspired aesthetics.
Sayidan has always been known as a melting pot and gathering point for young enthusiasts of underground music in Yogyakarta. The lively discussions within this tight-knit community have given birth to several bands and served as a nurturing ground for musicians with diverse backgrounds, spanning punk, hardcore, metal, and ska. Shaggydog, led by Heruwa, is one of these bands.
Their story began in a small alleyway in Sayidan, Shaggydog persevered by performing at small gigs until they managed to sell 20,000 copies of their debut release through an independent channel. They have faced market trends, including the “ska boom,” yet have always remained true to their roots.
Do you believe you have the power to control your direction in life?
We share these sentiments through the stories of the gentlemen who faced moments of despair driven by the desire for instant gratification. Yet, they managed to break free, choosing to rise, overcome obstacles, and pursue the seemingly impossible. They make us believe that with a firm conviction that dedication and passion empower individuals to overcome life’s challenges.
Forming a band is not easy, especially maintaining it for 50 years. But, God Bless begs to differ. They have proven that their dedication and spirit continue to yield tangible results, validated by both old and young fans. This shows that they represent the endurance of a band that can transcend time.
Indonesia’s rock music scene, emerging in the 1960s and 1970s, experienced significant growth with the emergence of the legendary rock band God Bless.
Their journey began in 1973, marking the birth of one of Indonesia’s most influential rock bands. Despite undergoing numerous lineup changes, exactly 15 times, God Bless eventually solidified with members Achmad Albar, Ian Antono, Donny Fattah, Abadi Soesman, and Fajar Satriama.
For a long time, black has been the go-to color for many gentlemen because of its versatility and adaptability to any outfit or occasion. However, for those who want to make a bold statement and express their individuality, exploring different colors can be an incredibly rewarding journey.
Have you ever stumbled upon your grandfather’s old glasses?
You might share the same sentiment—they still retain their sturdiness and have gained an enhanced elegance over time, making them a rarity in today’s world.
The allure of nostalgia and an appreciation for quality and sentiment often lead us to seek out and collect treasures that serve as tangible links to a bygone era. Vintage items, often referred to as “retro,” possess an undeniable charm that captivates us.
The world always runs at such a fast pace that we sometimes miss the little details. The true meaning of beauty has become more challenging to come by, so this time we want to give you a chance to slow down.
We believe that craftsmanship is the gateway to rediscovering the essence of beauty. Through craftsmanship, we are able to solve the intricate details that often go unnoticed in the hurried pace of life, as it can be seen in our new limited release collection.
Built Tough • Comfortable Fit • Anti-Slip
Our collections are designed using acetate sourced from cellulose fiber found in plants. Known for its flexible, highly durable, and hypoallergenic qualities, acetate is specifically picked among other materials to build tough and strong eyewear constructions.
